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Product Reviews · ISO 20488 compliant

Product reviews that attract and convert

Turn your product reviews into a driver of conversion and revenue. By reassuring your buyers and pointing your teams to the improvements that matter most, they strengthen the commercial performance of your range.

What product reviews deliver
Observed across our customers
additional conversion
+5 to 25%
Click-through impact, SERPs & AI +25 to 35%
in average reviews per product +250%
more reviews on your products 2 to 3x
Établissements
Discover Product Reviews

They trust Wizville

Speedy Castorama Etam Truffaut Diptyque O2 Picard Intersport
Why publish product reviews

A reassured customer goes through with the purchase

In store as on your website, shoppers look for other customers' opinions before they choose. With no reviews, doubt wins. Product Reviews displays, on every item and every product page, the authentic proof left by your buyers.

  • Reassure
    45% of shoppers give up on buying a product when no review is available. Authentic reviews, from real purchases, remove the doubt at the moment of choice.
  • Attract
    Star ratings on Google and Google Shopping catch the eye and drive clicks. 94% of shoppers say they pay attention to online reviews.
  • Convert
    +270% purchase likelihood for products showing at least 5 reviews — rising to +380% for the most expensive items. Publishing reviews has a significant impact on the buying decision.
Discover "Sales impact"
Verified customer reviews
House collection Lisbonne corduroy velvet armchair 4.8 1,240 verified customer reviews £289
96% would recommend Free delivery
Add to basket
4.8 / 5 1,240 verified customer reviews
51,066 4112 337 216 19
JM Julie M.

“Colour true to the photos, firm seat. Assembled in ten minutes with two of us.”

Verified purchase · 12 March
The doubt “Is it really any good?” Verified customer reviews Ratings and verbatims The purchase Doubt removed
How it works
01 · Collection

Collect without over-soliciting your customers

A single survey
maison palma FR
Your shopping experience matters
Store Product 1 Product 2 Product 3
3 products out of 14 Palma linen dress Size 38 · Sage green Product 1 of 3
Their order · 14 items +9 Your rule: 3 products per survey, those with the fewest reviews first.
Follow-up based on the answer How would you rate the Palma linen dress? * Review published anonymously on the site, via Trustville, a trusted third party compliant with the ISO “Consumer reviews” standard.
“It doesn't fit me.”
Question generated by AI from your answer What is it about this product that doesn't work for you?
Voice answer
The size 38 runs small on the shoulders, I should have gone one size up…
The customer's photo You can attach images if you wish
product-photo.jpg Ready to send
NEXT
Legal information · Trustville terms Illustrative example
01

One send, not two

The product question is simply added to your existing experience survey, in store as online, with no extra email.

02

A written follow-up built from the verbatim

A sentence like “it doesn't fit me” says nothing clear enough to be usable. The agent starts from the customer's own words and can ask for clarification, or for more detail.

03

Verbatims by voice

Voice collection AI agents let the customer dictate their answer and transcribe it into text, which frees up those who would rather not spend time typing.

04

A photo with the review

Customers can add photos of the product they received, which reassures the next buyer and helps them picture it.

05

You choose which products to ask about

On a multi-item purchase, you decide how many products the customer is asked about, and the AI agents help you set the priorities: those with the fewest reviews, new arrivals, a range you want to watch…

02 · Review handling

Reply, moderate and analyse without losing your day to it

A single interface to handle everything that comes in, whatever the channel or the market.

To handle Lovely but runs large Answered A much-loved gift To handle

Reply quickly

The agent routes each piece of feedback to the right owner, then drafts a reply in your brand's tone of voice. Your team adjusts if needed, approves, publishes.

Reviewed before publishing Terms of use check Compliant FRENESITNLDE

Multilingual moderation

Reviews are double-checked at every stage, by AI and by moderators fully fluent in the language, to guarantee they comply with the terms of use before publication.

Rising topics

Act effectively

Trends, comparison between items, topics on the rise: readable reports that turn into an action plan, and an agent you can put your questions to.

03 · Publish to convert

Ready-to-use display widgets

The widget installs on your product pages: simple to drop in, with markup designed to be read by answer engines. A few of the features of our widgets:

  • Fully customisable themes
  • Easy integration with e-commerce CMS platforms (including Shopify)
  • Detected topics / AI summary
  • Automatic review translation 
  • Photo display / verified purchase
  • Review context (buyer's city, reason for purchase…)
  • Aggregation by product model
  • Third-party review syndication

 

The product review widget shown on a product page, adapted by sector and by theme

Display on Google Shopping

Your product ratings feed natively into Google Shopping results. Those ratings are clearly visible from the moment the customer searches, and sharply increase conversion.

Studies report +270% purchase likelihood for a product showing 5 reviews, compared with a product with none.

kids t-shirt
All Images Shopping Web
White Blue Organic cotton
Organic cotton short-sleeve tee 8,00 € B Blue Line Returns within 28 days No product reviews
Your listing Printed kids t-shirt, ages 3-8 12,99 € M Maison Palma Free returns within 30 days 4,6 (384)
SALE Striped tee, ages 2-10 14,99 € C Cotton & Fil Returns within 30 days 3,9 (7)
Google Shopping · the rating and review count show before the click Illustrative example

GEO and SEO visibility

Answer engines draw on your product reviews to recommend your items to customers, and to improve conversion rates (from +5 to +25% additional conversion). 

In fact, 59% of the products cited by AI carry at least 100 reviews. Review volume is one of the important characteristics of the listings cited by LLMs (along with recency, and authentic, verified reviews).

 

AI overview Search result
which organic cotton kids t-shirt should I choose?
Searching…

For an organic cotton kids t-shirt, the best-rated models hold their colour in the wash and fit true to size. MMaison Palma

Recommended models and brands
  • Maison Palma : Printed kids t-shirt, ages 3-8, certified organic cotton, around €13. 4,6 384 reviews Verified reviews · Trustville 180 reviews in the last 3 months
  • Blue Line : plain basic at €8, few customer reviews available. Bblue-line.fr
  • Cotton & Fil : striped tee, ages 2-10, around €15. Ccottonetfil.com
Illustrative example. To be cited, reviews must be numerous, recent and verified.
30 minutes

Start publishing your product reviews too

On your items, your product pages and your network, with a Wizville expert.

Request a demo
Customer story

Product reviews rolled out across the whole network

Reviews collected in store and online feed through to every product page in the catalogue.

of product pages carry at least one review 70 %
stores involved in the programme +900
on generated conversion +2,3 %

What our customers say

Delphine Audibert

“Wizville isn't just a tool. There is a whole team behind it, and support from customer satisfaction experts, which allows us to achieve excellent results.”

Delphine Audibert
Chief Digital Officer, Jacadi
What they say

Ready to let your products speak for themselves?

30 minutes with a Wizville expert to see Product Reviews on your catalogue, your product pages and your network.

Request a demo
FAQ

Frequently asked questions

After each purchase — in store or online — a questionnaire is sent automatically (email or SMS) about the products ordered. Only customers who have actually made a purchase can leave a review.

Yes. Each review is tied to a real purchase and moderated according to the applicable standard — the "verified purchase" badge guarantees authenticity.

Yes, via ready-to-embed widgets (rating, carousel, summary) on your product and category pages, in your website's colours.

Yes. They feed seller and product star ratings on Google Shopping and Google Search, improving visibility and click-through rate to your product pages.

They are valuable: your teams reply to them, and recurring feedback is passed on to the network's buying and merchandising teams to improve the range.

Yes. Product Reviews can be enabled across your entire catalogue and all your stores, and is managed centrally — with detail by product, by store and for the whole network.