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Customer story

Maximising conversion & customer satisfaction

Strengthening customer engagement and lifting sales: how product reviews drive ETAM Group's commercial performance.

  • +900 stores covered by the programme
  • 3 Brands involved
  • 13 Multilingual websites
Objectives and results
01

Objectives

ETAM Group wanted to put customer feedback to work far more widely across its digital and physical ecosystem — to guide purchase decisions, make product pages more credible, and make the experience consistent across every touchpoint.

02

Why WizVille?

WizVille lets ETAM Group structure the collection, analysis and publication of reviews at scale. The platform makes it easy to enrich product pages, feeds SEO, and helps teams adjust the range continuously thanks to detailed verbatim feedback.

03

What was deployed

Structured, omnichannel collection
Product reviews are requested at every stage of the journey, with follow-ups tailored to the channel (store or e-commerce). The approach keeps a steady flow of feedback coming in — useful to customers and internal teams alike.

Getting more out of verbatim feedback
WizVille adds targeted questions that make reviews more precise: fuller feedback, finer filters for shoppers, and concrete data to steer the product range and improve product pages.

Results

  1. 70% of product pages carry reviews

    At high density: 7 pages in 10 carry at least 10 reviews.

  2. +2.3% conversion

    This added visibility contributed to an overall rise in transactions.

  3. More than 70% of ratings above 4.5

    Confirming that the product range is aligned with customer expectations.

“

With WizVille, the point isn't just to collect reviews. It's to use them to pinpoint friction, prioritise what to fix, and steer customer satisfaction in practical terms.

Audrey Michaud Audrey Michaud E-commerce & Omnichannel Project Manager at ETAM

In their own words

Project highlights

What was put in place

Omnichannel review integration
Review analysis
Richer verbatim feedback
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About the customer

ETAM Group

Founded in France in 1916, ETAM Group is an international lingerie and fashion player present in 55 countries through a network of more than 1,400 stores. The group brings together several strong brands — Etam, Undiz, Maison 123, Livy — and puts innovation, quality and customer experience at the centre of its omnichannel strategy.

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  • A clear read on your network, location by location
  • The satisfaction drivers that weigh most on your sales
  • A feedback programme matched to your customer journeys

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