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Customer story

Maximising customer impact: the noblessa strategy for a flawless journey

How noblessa uses customer listening to convert more and build loyalty in a premium market where every purchase is one of a kind.

  • 70 Employees involved
  • 4.93/5 Google rating
  • 35 Stores covered
Objectives and results

In a long-cycle market where every kitchen project is a major commitment, noblessa wanted a sharper understanding of customer expectations at every stage of the buying journey.

01

Objectives

noblessa's main challenge was to improve post-quote conversion while guaranteeing a seamless experience all the way through to installation. noblessa also wanted to head off dissatisfaction earlier and give its teams simple tools to steer customer satisfaction over the long run.

02

Why WizVille?

WizVille measures satisfaction at every key moment of the journey. Automatic alerts make it easy to act quickly on negative feedback. The platform centralises Google reviews and simplifies local management. Its competitive benchmark helps every store see where it stands against the market.

03

What was deployed

  • Automated follow-up with prospects three days after the quote, to remove the obstacles to signing.

  • Surveys deployed at the three key moments: post-quote, post-purchase, post-installation.

  • Local and national analysis of customer feedback through the WizVille platform.

  • Instant alerts when a customer is dissatisfied, so teams can act fast.

  • Google reviews centralised and tracked to strengthen local visibility.

  • Regular reports and dashboards shared with the teams.

Results

  1. 1,950 pieces of customer feedback analysed

    Over 12 months, covering the entire buying journey.

  2. A national rating of 4.93/5

    Backed by a high customer recommendation rate.

  3. Higher post-quote conversion

    Driven by proactive follow-up.

  4. Gold at the 2025 Best Retail Customer Satisfaction Awards

    Kitchen retailers category.

“

At noblessa, customer satisfaction isn't one metric among others — it runs through our entire strategy. WizVille lets us hold ourselves to that standard every day, in every store, in a way that is transparent and constructive. It's a tool that builds trust between head office, store teams and our customers.

Thierry Mas Thierry Mas Sales Director at noblessa
Project highlights

What was put in place

Post-quote survey
Personalised dashboards
Competitive benchmark
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About the customer

noblessa

noblessa is a German brand founded in 1996, specialising in high-end kitchen design. Heir to the industrial expertise of the Nobilia group, it combines contemporary design, German precision and personalised guidance to create durable, elegant living spaces. Present in France through a network of franchised stores, noblessa serves demanding customers who look for quality, aesthetics and reliability. Every project is designed to measure, from plan to installation, with exacting standards on materials, manufacturing and service.

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